Engagements

Selected work, named on request.

Publishing is a small industry and most of this work touches contracts under negotiation. The records below are illustrative: the publications named are real members of the Alliance of Area Business Publishers, used here to show the kind of title we work with, not to claim them as clients. Real references are available at the second conversation.

Since 2024
Engagements completed
19
Regional business publications
14
Licences valued
6
Pilots stopped on the rule
11
All Licensing Audience Newsroom Governance
4 shown
LICENSING
Greater Baton Rouge Business Report
Louisiana · 12 weeks · 2026
QUESTION
What is a twenty-year archive worth to a buyer who has already scraped it?
WORK
Three independent valuations, tested against comparable deals and forgone traffic.
OUTCOME
A walk-away number the board approved before talks opened, and a three-year term instead of five.
AUDIENCE
425 Business
Washington · 10 weeks · 2026
QUESTION
How much of next year's plan depends on search traffic that will not arrive?
WORK
Referral decline modelled by product, with revenue attached to each line.
OUTCOME
Forecast rebuilt, two products repriced, and a hiring plan revised before it was signed off.
NEWSROOM
Biz New Orleans
Louisiana · 8 weeks · 2025
QUESTION
Eleven AI tools were in trial across four titles. Which of them earn their place?
WORK
Cost, editorial risk, and measured time saved, per tool, with editors in the room.
OUTCOME
Three approved, eight retired, and a standing review so the list does not quietly regrow.
GOVERNANCE
Journal of Business
Washington · 6 weeks · 2025
QUESTION
What must the audience be told when audio or imagery is synthetic?
WORK
Disclosure standards drafted with editorial, legal, and the union at the same table.
OUTCOME
A one-page policy that survived its first correction, and a review date in the calendar.
Who we work with
Sectors
News publishers
National and regional titles, print and digital.
B2B and trade
Subscription data, events, and specialist media.
Trade and regional weeklies
City and state business journals, print and digital.
References are available at the second conversation.

Tell us the decision you are facing and we will say whether we have done it before.

hello@hume.media · Seattle & Baton Rouge